Participating in the Re-brand and Design of an iconic brand for professional users who rely on tools for their livelihood
POWER TOOLS:
Ridgid Power Tools X5 Line
Industrial Design Contributor
After working with the Ryobi team, I was able to move to the RIDGID professional power tool team and work extensively on a re-brand due to the introduction of brushless motor technology.
The design group was split into 4 teams and our job was to submit Industrial Design proposals based on the values and performance of the future of RIDGID. I learned the value of design with purpose, importance of collaboration, and the value of understanding a corporations business goals.
More about the RIDGID X5 Line can be found here: https://www.ridgid.com/gen5x/